Ten Ways That Digital Signage Can improve your Stadium or event space

So you’re running an Event space or Stadium and are starting to investigate digital signage for your location. You’ve probably got some idea of how you want to use digital signage in your space.

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BEFORE YOU DO you should read the below article and watch the video. We’ve compiled our top 10 uses for digital signage in your event location/stadium/arena. This should help you get your creative juices flowing and position yourself to get the very most out of your digital signage. 

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NUMBER 1 – Engaging your customers at the concession stand

Whatever your event is, you’re probably offering food and drink as an added revenue stream. Utilising digital signage in this location can be used for simple menu board displays for your patron to select their food and drink, however, you can also utilise your digital signage to continue delivering a live-stream of the game or concert happening at the time. Not only can your customers continue to watch the event without disruption while waiting in line, you can promote future events, offers, and meal deals without the need for physical displays which soon become outdated. 

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NUMBER 2 – Web triggers

Creating groups of players and triggering content at a moment’s notice adds another level of immersiveness to your customers’ experience. Building different player regions and triggering a multitude of different assets at the same time across your digital signage environment gives you (or your staff) the freedom to react to events happening on stage or during the game. A great example of this is grouped IPTV channel changing. A recent project using Signagelive built a selection of channels (via IPTV) that could be triggered in groups across any number of screens. This control was then given to the bar staff who could (at a moment’s notice) switch from a live broadcast of the game happening at the time on-site, to a game happening at another location or display BBC news. Web triggering can be configured any way you need to achieve your ideal content strategy. 

Hint: Your web trigger can be built into existing API’s to automate your entire process.

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NUMBER 3 – LED with digital signage

Most of our conversations around digital signage tend to focus around players or System on Chip screens (SoC’s), however, LED boards are the top displays for any event location due to their huge scalability. This would normally come with a complex content management system and start to split your content managers across multiple platforms. This means they would need to log in one platform to structure content for their LED boards and then log in to their second platform to schedule the digital signage. 

Why not manage both displays with one turn-key platform to deliver both messages. By doing this, you free up your staff to focus on one CMS. This also means you can start to schedule content in unison without having to calculate the difference or navigate the different features across the board. Bringing both screens together under one room just makes sense.

NUMBER 4 – Emergencies on location

Dealing with the health and safety of potentially thousands of on-site patrons is a big undertaking. When considering your digital signage, you can begin to build a structured emergency plan around your existing infrastructure. Your digital signage can be connected to existing emergency systems via an API or by using the above mentioned web triggering system. Considering your content in advance is always key. Content can be informative and customised to the area the signage is located. Display the type of emergency that’s happening, show the nearest emergency escape route or fire extinguisher.

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NUMBER 5 – Scheduling

By the very nature of events, they tend to only exist for an allotted time. To utilise your digital signage to its maximum potential, scheduling your content will be paramount to success. There are many benefits to scheduling your content in advance. Not only can you validate your marketing strategy with other collateral (i.e. promoting an upcoming event while also targeting email initiatives and other site-wide promotions), you can also schedule and test your deployment before the event goes live. This reduces your level of risk and gives you the opportunity to view your upcoming event content before the event day. 

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NUMBER 6 – Training and educating your staff

Your digital signage isn’t restricted to just your customers. Digital signage is a powerful tool for onboarding new staff or offering additional training on site. Consider additional devices that sit behind the scenes within locations to help educate your staff on best practices, health and safety messaging and additional training videos. As well as continuous display of important information such as staff rota timetables, your digital signage can be triggered by a simple remote control which can be scheduled with a range of tutorials for your staff manager to select when demonstrating best practices. 

NUMBER 7 – The WOW factor

Without getting too complicated, we can’t forget the importance of the WOW factor. Not only is your digital signage there to inform and entertain visitors, it’s there to immerse your customers and give them a better experience. We’re not going to sugar coat this one. It’s all about your content. Making the most impressive digital signage experience for your location takes a keen eye for good content. There’s little to no use adding 10’s or 100’s of screens to your location and letting your content sit stagnant. Consider who’s going to be managing your content and include them as a key stakeholder in your CMS decision making.

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NUMBER 8 – Interactivity

Gone are the days where digital signage is a passive element to your stadium. There are so many ways to keep users engaged for longer with lift-and-learn tools, Triggered content based on button pushes, hand motion and many more. Nexmosphere offers a range of these trigger inputs to turn your static signage into an interactive experience. Some locations have created incredibly entertaining experiences that allow a user to pick their favorite player and take a “virtual” photo with them in front of the screen.

NUMBER 9 – Proof of Play

Validating your Return on Investment is key to building your digital signage. Using the Proof of Play tool you can start to decipher the ROI your screens can bring. By promoting events, products or deals, and comparing this to your attendance or products sold, you’ll be able to validate the impact your digital signage has had on your revenue. Always bear in mind the above mentioned “soft impact” items also accumulate to your total ROI. One such example saw an increase in turnover of 120% and a specific product growth of over 700%!

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NUMBER 10  – Versatility

Your stadium or event location is many things to many people. It’s a great music venue to watch the latest bands perform. It’s home turf to your favorite football team or an incredible event space for that killer B2B seminar you always attend. Digital signage can help brand these experiences and change the feel of your location to match what’s going on right now. Over deliver on expectation when your boxes are rented out to display corporate logos. Welcome VIP’s by putting a welcome message around your grounds to really impress. Utilising digital signage to change the way our stadium looks is an impressive and impactful way of utilising your digital signage. 

Summary

The above list isn’t exhaustive, however, it does represent the most popular ways that people are using digital signage in their stadiums today. We strongly believe that digital signage at stadiums brings so much to the table for any size venue. Take a look at our case study with Liverpool FC here. If you’re looking to get started with digital signage at your stadium or event location, reach out to us and we can offer you as much guidance as you need!