Canadian healthcare media company uses Signagelive to power digital posters to expanded 200 plus waiting rooms nationally

IDS Signagelive

Signagelive’s SoC and HTML5 software powers countrywide digital signage network based on Samsung Smart Signage Platform (SSSP)

IDS Canada, the largest media company in Canada that focuses specifically on healthcare waiting rooms, is collaborating with Signagelive, digital signage technology specialists, to expand their unique digital poster network by adding a further 50 screens, 25 in Vancouver and Montreal respectively, taking the total number to over 200.

The announcement comes as part of IDS Canada’s initiatives to expand its digital offering in the Canadian market. By early 2017, another 50 screens will be added in Ottawa, Calgary and Edmonton.

The digital poster network is based on the Samsung Smart Signage Platform (SSSP) and powered by Signagelive’s cloud-based SoC and HTML5 software. Content is delivered to the different display types and configurations over the Internet, removing the need for onsite media players and delivering significant CAPEX and OPEX savings compared to conventional digital signage solutions.

With a launch date of August 15, 2016, for the newly added screens, IDS Canada will have developed a substantial network of 200 digital poster screens in the top three urban areas in the country, generating over two million consumer impressions per month.

“In operating the largest healthcare waiting room network in Canada, we decided to use Signagelive to empower our, now market leading, How’re You? Digital Poster Network”, comments Nick O’Brien, Senior Director, Business development and operations, IDS Canada. “Signagelive’s design simplicity within its dashboards and content screens allowed for easy onboarding and training of operators. Their integration with System on Chip technology and leveraged relationships with other great signage industry companies, allowed us to offer unique digital content solutions for our clients, in and out of the healthcare sectors, within a very short time frame. As we continue to build our digital network of physician clinics nationwide, Signagelive builds with us, and we at IDS Canada, on behalf of our clients, look forward to all the latest releases & new features to come!”

“This project is a great win for Signagelive and a perfect example of how large-scale networks can be rolled out quickly, easily and cost effectively,” comments Jason Cremins, CEO of Signagelive. “Using Signagelive’s intuitive cloud-based content management dashboard, IDS Canada can create and schedule targeted 30 second adverts for busy waiting rooms with high dwell times to encourage lifestyle buying decisions.”

Signagelive’s cloud-based SoC and HTML5 software offers full support for different content formats including static images, animated videos, web pages, IPTV, multi-zoning for different media types, image layering, RSS feeds, portrait support and screen on and off control. It also comprises interactive capabilities enabling digital signage network owners to take their promotional activities to the next level to encourage engagement.

IDS Canada currently maintains 200 digital poster screens, powered by Signagelive, in high-traffic waiting rooms within the Golden Horseshoe Area of Ontario, with over 1.6 million impressions per month.