Keeping you informed on the latest developments in digital signage and Signagelive news.

Retail Marketing through a Recession

While many Retailers enter into a contraction and retrenchment mode during a recession, the opportunist Retailer thinks in terms of expansion. When other Retailers cut back on marketing and advertising, they are surrendering potential market share. There is no better opportunity to pick up new customers and increase your company's profile in the marketplace. When other organisations are cutting back, it's time to claim their abandoned market share.