University Hospitals shows support and care for its healthcare professionals with Signagelive digital signage [+VIDEO]

Return on investment

As digital signage is often, to stakeholders and boards, still, in Petro’s words, a “nebulous concept”, it was imperative to show that this cloud-based digital signage could deliver an immediate return on investment.

The Signagelive system has quickly proven to do so. The fact that doctor directories across buildings now no longer need to be manually updated every time there is a staff change or switch of location has already, in and of itself, enabled University Hospitals to make significant cost-savings. Additionally, the smooth running of the system from the start has also helped allay concerns. 

But most importantly, University Hospitals’ decision to utilise QR codes to measure the success and impact of content has given the stakeholders the hard data they need to see the value. By enabling caregivers to scan on-screen QR codes for updates, and enrolments, the University Campus team can now track engagement for the content, and even, find out which updates perform better. 

Employee appreciation

Aside from the practical need to keep staff in the loop and make it easier for them to sign up for important events, the cloud-based digital signage has been especially useful in the bid to show employee appreciation. Sharing inspiring patient stories underscores the importance of the work staff all do and shines a well-deserved spotlight on its results. Petro’s says, “Now, with this system, we can help make sure that our healthcare teams understand that they’re appreciated and the impact they have on their patients’ lives, just because it is profound. You’re touching a person, when they’re at their worst time of their life, potentially.”

Future plans

University Campus is already looking at building on the network, potentially by rolling out additional Signagelive-powered meeting room digital signage. Thanks to the platform’s integration with Barco ClickShare, University College has the option of using ClickShare Wireless and Presentation devices as meeting room digital signage players. This means that, not only can they be used for wireless collaboration, but also to deliver digital signage. No additional screens or software are required.

As well as planning to use the system to share more feel-good patient stories, University Hospitals is considering expanding the network for patient-facing areas. The system can then be used for wayfinding, and even to support revenue streams through the advertisement of additional patient services.